Saturday, 7 February 2015

Super Stressful


Okay, this past week hasn't been the greatest time of my life with the lead up to big deadlines, realizing the fact that I have lost; what once was a good friend, housing dilemmas and original homing situations; it hasn't been the easiest of weeks and I have found myself getting more and more worried; making my stress knot more tangled than before. One thing that I would say I am thankful for this week is having a pen and piece of paper at the ready to write down all my stresses and having a fabulous set of parents on the end of the phone, ready to hear my worries (thank you Mum and Dad - You are lifesavers!)
Stress is no ones friend. It creeps up on you when you least aspect it and its something that you can't just run and hide from (Believe me, I have definitely learnt that this week). In life, the word 'Stress' is used so often, people seems to forget how to get over it or just how to work through it; this week I have excluded myself from my friends social gatherings, had sudden anger outbursts at the ones I love and under-eaten but after putting down my technological devices down, my stressing workload aside (which was easier said that done)... ALL I REALLY NEEDED TO DO WAS THINK!
All thinking aside, just relaxing was a nice way to relief stress but here are a few inside tips that seemed to work for me when my stress levels, just got unbearable…
1. Talk to someone.
Don't be on your own! Believe me I don't know what I would of done if it hadn't been for my parents this week; they have been superstars (they always are to be fair) but talking to anyone, it can be a friend? A total stranger? Your parents? Your pet? It can really help to lift the wait off your shoulders in no time!
2. Have some YOU time!
Go for a walk, get a coffee, call a good friend or curl up with a good book... do something that interests you but hiding away and carrying on when your not getting anywhere isn't the answer.
3. Change Environment. Change Clothing. Change Thinking.
By changing into a different environment, into some comfier clothes like jogger bottoms (or pj bottoms are always nice!) and by thinking about something different, just changes your attitude to think more clearly as you aren't stuck on one piece of work.
4. Believe in yourself
Don't let anyone or anything stand in your way of getting through something. Remember, no one actually has confidence or no fears but it's about learning to project it and being champion over your stress.
5. Don't follow the pack!
Stress can come from anything but it doesn't help when you compare yourself to others. If someone is going work and you can't bear to face yours, don't feel guilty and get yourself into a state, just think about something different or go off and come back to it; don't sit and state at it and stress yourself out because actually you aren't going to get anywhere fast as your not giving yourself a break!
6. Find something that works for you
A lot of people say that meditation has helped them to relax, for me this isn't so true but listening to dolphin sounds or unwinding with a good book always help me to relax but you have to find something that works for you… This may seem like a type of procastination but its not; I am telling you to walk away and do something different and then go back to it because stressing over it won't get you any further with your work! (TRUST ME!)
Stress will never leave you and it's a horrible thing to have to deal with but being able to control your stress levels and find what works for you can help! Stress is an individual thing and no one can truly understand an individual’s problem not fully; overcoming stress can be more empowering and achieving than most things in life.
I hope this simple guide will help you like it helped me and hopefully you won't have as bad of week as me!
Goodbye Stress. Hello Relaxation.
All the best


- Lauren xo
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Monday, 2 February 2015

Calling all dog lovers


How many of you tuned in to watch the #SuperBowl game last night?
Well, if you’re anything like me, you would've just tuned in for the 30 second slots in the middle of the game which seem to capture the hearts' of the world every year… Yes, that’s right, I am talking about some of the most powerful advertising that can change a brands’ image forever in the space of 30 seconds. The #SuperBowl is a prime-time spot for any brand, who wants to pull on the emotional heart-strings of their target audience because over 75% of the US population tune in to watch the #SuperBowl every year and within less than 12 hours those adverts have normally gone viral and made their way across the pond! 
DID YOU KNOW?
(Siciliano, 2015) A 30-second slot during the event sells for around $4 million (£2.7 m)!
One advert in particular that pulled at my heartstrings and was an instant reminder of home was Budweiser ‘Lost Dog’ 2015 campaign. The advert tells us about #BestBuds love story between a Golden Labrador puppy and a horse; the ad shows a puppy living on a farm with horses – getting lost, travels with all his might back to the farm, confronted by wolves and later is rescued by the horses from the farm – who bring him home!
puppy_advert_3179848c
From Budweiser 'Lost Dog' 2015 Campaign
As a dog-lover myself and with a puppy at home with a face so similar, this campaign definitely ticks all the boxes for me (I’m still currently weeping writing this post!). I’m not a Budweiser user myself but if its brand awareness they want, its brand awareness they’ve got! It's one of those legendary ads, that people hear about and will spend hours searching for on the internet and later share with millions on social media. Within the first 10 seconds my heart was captured and it will be a brand that I recognize instantly through this emotional connection that they have now made between them and me. Budweiser is seen as a young gentlemen’s drink but they have connected it with more than that, they have used the power of love and emotion from the first second, when the pup's head pops up from the hay to the last second, where the pup and horse are #BestBuds; Budweiser have drawn in everybody’s heart to think only of one thing… Budweiser!
 Cheers! Budweiser on a job - Well Done!
- Lauren xo
 OH WAIT! Remember, I said I had a puppy with a face so similar, well its only fair I prove it…
Say Hello to Poppy!

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