How many of you tuned in to watch the #SuperBowl game last night?
Well, if you’re anything like me, you would've just tuned in for the 30 second slots in the middle of the game which seem to capture the hearts' of the world every year… Yes, that’s right, I am talking about some of the most powerful advertising that can change a brands’ image forever in the space of 30 seconds. The #SuperBowl is a prime-time spot for any brand, who wants to pull on the emotional heart-strings of their target audience because over 75% of the US population tune in to watch the #SuperBowl every year and within less than 12 hours those adverts have normally gone viral and made their way across the pond!
DID YOU KNOW?
(Siciliano, 2015) A 30-second slot during the event sells for around $4 million (£2.7 m)!
(Siciliano, 2015) A 30-second slot during the event sells for around $4 million (£2.7 m)!
One advert in particular that pulled at my heartstrings and was an instant reminder of home was Budweiser ‘Lost Dog’ 2015 campaign. The advert tells us about #BestBuds love story between a Golden Labrador puppy and a horse; the ad shows a puppy living on a farm with horses – getting lost, travels with all his might back to the farm, confronted by wolves and later is rescued by the horses from the farm – who bring him home!
- From Budweiser 'Lost Dog' 2015 Campaign
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As a dog-lover myself and with a puppy at home with a face so similar, this campaign definitely ticks all the boxes for me (I’m still currently weeping writing this post!). I’m not a Budweiser user myself but if its brand awareness they want, its brand awareness they’ve got! It's one of those legendary ads, that people hear about and will spend hours searching for on the internet and later share with millions on social media. Within the first 10 seconds my heart was captured and it will be a brand that I recognize instantly through this emotional connection that they have now made between them and me. Budweiser is seen as a young gentlemen’s drink but they have connected it with more than that, they have used the power of love and emotion from the first second, when the pup's head pops up from the hay to the last second, where the pup and horse are #BestBuds; Budweiser have drawn in everybody’s heart to think only of one thing… Budweiser!
Cheers! Budweiser on a job - Well Done!
- Lauren xo
OH WAIT! Remember, I said I had a puppy with a face so similar, well its only fair I prove it…
Still not seen the advert?
What are you waiting for, check it out now!
Missed all the #SuperBowl adverts? Check them out here -
there are some pretty good ones this year!
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