Wham, bam, boom! They have done it again and there isn’t a dry eye in the house!
John Lewis has swept the nation with a two-minute festive sensation, which creates a powerful yet emotional bond between a boy and a penguin. With last years, Christmas advert creating an enduring relationship not only between the ‘Bear and a Hare’ but the public and John Lewis; the only question to ask is whether the public’s love will grown even fonder this year?
With the perfect soundtrack (John Lennon’s song ‘Real Love’, performed by Tom Odell) and the love story of a boy and his penguin companion; viewers were happy to admit about the tears that rolled down their face when watching this two-minute advertisement as the young boy gave his penguin companion the best of all time… Mabel!
Every year John Lewis creates a theme to go with their Christmas advertisements, this year is ‘Give someone the Christmas they’ve been dreaming of’ opening up the eyes of millions to make sure that they give that extra special something to someone they love this Christmas. However, the clever thing about this uplifting experience that John Lewis brings every Christmas is how they show the desire, love and purity of the brand through a child’s eyes making it relate to every family out there, which just want that perfect Christmas.
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| Monty the Penguin, 2015 |
John Lewis has spent £1million creating the ad, while £7million will be spent on the marketing campaign. With the digital world at its peak and still growing, John Lewis saw it best to share the ad on their social media pages before our television screens (which it will be doing on the first ad break of tomorrow nights Goggle-box, Channel 4). I have to admit, this was definitely an interesting move for such a big retailer pinning all its hope on whether consumers would share, retweet or take to it on a platform that people are still learning about. But whether you agree or disagree this is the best John Lewis Christmas advert to date and sharing on their social media sites first was a risky yet smart move because the buzz off social media is still growing and will continue no doubt through Christmas as well.
The £7million marketing campaign fund will be spent on the Christmas adverts merchandise. John Lewis always gives something back to its consumers and this Christmas they are creating ‘Monty the Penguin’ merchandise to sell in their stores; cuddly toys, umbrellas and even a book called ‘Monty’s Christmas’ will be sold; where proceeds will go to the Barnardo’s charity. If that’s not enough, consumers will be able to come visit ‘Monty the Penguin’ by going into store to check out ‘Monty’s Den’ which is fun for all the family.
Every year they do it bigger and better and every year, we as consumers don’t know how they will top it. Adam&EveDDB are the advertising agency behind the magic and every year, they find away that emotionally engages consumers to visit John Lewis at Christmas time. The creatives behind the magic are simply geniuses, who have learnt about the consumers wants and desires at Christmas and they play around with the power that is human emotions – Well Done to Adam&EveDDB!
As an aspiring advertising student I hope one day that I will be able to pro-create or help to make an advert that inspires so many people and creates such strong and devoted loyal relationship between brand and consumer.
Well Done John Lewis another heart-melting Christmas ad.
- Lauren xo
You Haven't Seen It?Well... if you haven't seen this ad then get your tissues at the ready because its going to be an emotional one…. Check it out!
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